One-Page
Strategic Plan
Get your whole organization on one sheet: where you're going, who you serve, how the money works, what you'll do in the next 90 days, and how you'll know it's working.
01 Direction
02 Market
03 Money model
Snapshot
Snapshot
04 Goals by horizon
05 Scorecard
Pick 4 numbers that tell you whether the plan is working. For each one, fill in where it stands today, where it should be in 90 days and in 1 year, and the one person responsible for moving it.
Quick test: Could you hit this number and still leave nobody better off? If yes, it's an output. Include at least one outcome: outputs show funders you're busy, and outcomes show them your work is making a difference.
Tip: Mix result numbers (revenue, profit, repeat customers) with early-warning numbers that predict them (leads, pre-orders, sales calls booked). Early-warning numbers show trouble a month or two before it reaches your bank account.