Tactical Marketing Planner

Your Tactical Marketing Plan in four small moves, about 15 minutes each. Fill it in, copy it, bring it to your Power Move session.

You work too damn hard. Let’s fix the wobble.

Sample numbers loaded. Swap in your own. Your answers save in this browser only.

WEEK1

Count

Know your numbers before you spend another dime. Use last month.

About 15 minutes · Your Profit Equation, monthly

HOW MONEY MOVES

LeadsPeople who raise their hand

Conversion% of leads who buy

$ per customerWhat each one spends

MarginWhat you keep after costs of the sale

Fixed costsRent, payroll, the lights

Marketing works the first three. Your operations work the last two. That’s the whole game.

LeadsPeople who reached out or raised their hand Close rate% of leads who bought % Repeat customersFolks who came back and bought again $ per customerAverage they spent this month $ Gross margin% left after the cost of making the sale % Fixed costsRent, payroll, phone, the lights $

New customers0

Total customers0

Revenue$0

Gross profit$0

Net profit$0

What if you got about 10% better on every lever? 10% more leads and repeat customers, 2 more points of close rate, 10% more per customer, 5 points of margin, 10% less fixed cost.

Net profit would be

WEEK2

Pick

One tactic per lever. Three total. Not eleven.

About 15 minutes · Choose, then run the 7 filters

LEVER 1 More leads

LEVER 2 More yeses

LEVER 3 More per customer

Run your lead tactic through the 7 filters. Check every honest yes.

WEEK3

Do it

Run it. If it costs money, do this math first.

About 5 minutes · Break-even check

Total cost of the tacticBooth, ads, printing, help, everything $ Profit per saleWhat you keep from one sale $ Your close rate% of leads who buy % Leads you can realistically getBe honest, baby

Sales needed to break even0

Leads needed0

WEEK4

Check

Plan vs. actual. Keep what worked. Fix what didn’t.

15 minutes, same day every week

	Leads		New customers		Sales $
Week	Plan	Actual	Plan	Actual	Plan	Actual	Status

Status compares actual sales to plan: 100%+ on track, 80–99% close, under 80% behind. Behind? Look at which lever slipped: leads, close rate, or dollars per customer.

MY✓

My plan on one page

Copy it into your notes, a text to yourself, or your coaching agenda.

Implementation is the assignment.

Stuck on a number or a tactic? Book a 1-on-1 Power Move session or bring it to Live Q&A, and we’ll build it with you.

Give Marketing Dollars A Job.